Do you believe better assistance can help Indian small businesses flourish in the marketplace?
The Procurement & Marketing Support (PMS) Scheme is a great initiative for micro and small businesses across India, and as a product deeply involved in supporting MSMEs, the Suvit team often gets into such topics to explore how these schemes impact small businesses.
What is the Procurement & Marketing Support (PMS) Scheme?
The government introduced the PMS scheme to assist MSMEs in overcoming challenges like reaching new markets, retaining existing ones, and dealing with limited knowledge, resources, and disorganized marketing or sales methods.
This scheme aims to remove obstacles and create new opportunities for business development.
What is the Objective of the PMS scheme?
The PMS scheme aims to educate MSMEs on critical aspects of business development, including Public Procurement Policy, modern packaging techniques, and e-commerce. As part of the MSME ecosystem, products like Suvit understand these challenges deeply, and such insights guide MSMEs to overcome obstacles effectively.
It strives to expand market connections to successfully execute the MSES Order of 2012's Public Procurement Policy.
PMS is here to educate MSMEs about various aspects of business development.
Also, to raise general awareness about Public Procurement Policy for MSES, Trade Fairs, latest market techniques, Modern Packaging Techniques, e-commerce, Bar Code, Export, GeM, and other related topics, etc.
More details on this await you in the upcoming sections!
Top 5 Support Segments of the PMS Scheme for MSMEs
1. Market Access Initiatives: Your Portal to Visibility
The PMS Scheme actively supports MSMEs in displaying their products and services through:
- Subsidies for Trade Fair Participation: Financial assistance for participation in national and international trade fairs.
- Event Support for Metro Cities: Up to ₹1.50 lakh per event for metro city trade fairs.
- Participation Limits: MSMEs can attend a maximum of 2 events per year under the scheme.
- Contingency Expenses Coverage: 100% reimbursement of contingency expenses, capped at ₹25,000 per event.
2. Capacity Building: Grow Your Business Skills
The scheme focuses on providing MSMEs with elementary business skills through:
- Workshops and Training: Expert-led sessions on effective packaging techniques, branding strategies, and market research.
- E-Commerce Integration: Step-by-step guidance for adopting and scaling e-commerce platforms.
- Cluster-Based Interventions: Tailored programs to address the specific needs of MSMEs within a cluster.
3. Technology Adoption Support: Upgrade Your Business
To help MSMEs stay competitive in a digital era, the scheme provides:
- Financial Assistance for Barcodes: Up to 80% reimbursement for barcode registration to improve product traceability.
- E-Commerce Platform Support: 75% financial assistance for memberships on e-commerce platforms, improving online visibility.
- Annual Support: Financial aid of up to ₹25,000 annually for adopting technology-driven initiatives.
4. Retail Outlet Development: Physical Expansion Opportunities
The PMS Scheme uplifts MSMEs to establish a physical retail presence by offering:
- Infrastructure Development Support: Financial assistance of up to ₹30 lakh for setting up retail outlets.
- Focus on GI Products: Special incentives for promoting Geographical Indication (GI)-tagged products.
- Shared Responsibility: Retailers contribute 50% towards the infrastructure costs.
5. Nationwide Workshops: Because Knowledge Is Power
The scheme organizes free workshops to raise MSMEs' knowledge and competitiveness by covering:
- Export-Import Policies: Insights into global trade practices and regulations.
- Public Procurement Strategies: Training on how to seize public procurement opportunities effectively.
- Technological Innovations: Updates on the latest technologies relevant to MSME operations.
- Design and Packaging Techniques: Best practices to improve product appeal and market readiness.
This comprehensive support ensures MSMEs can grow, compete, and succeed in both domestic and global markets.
Eligibility Criteria: Are You the Right Fit for the PMS Scheme?
To benefit from the PMS Scheme, your business must meet the following clear and specific requirements:
1. Business Type
- Manufacturing Enterprises: Businesses engaged in producing goods or manufacturing products are eligible.
- Service Enterprises: Businesses providing services across various sectors can also apply.
2. Registration Requirement
- Valid Udyam Registration (UR) Certificate: Your business must be officially registered under the Udyam system.
- Active Registration: Your Udyam registration should be up-to-date and active at the time of application.
3. Enterprise Classification
- Micro Enterprises: Small-scale businesses that fall under the "Micro" category of the MSME classification can apply.
- Small Enterprises: Businesses categorized as "Small" under MSME guidelines are also eligible.
4. Additional Preferences
The PMS Scheme prioritizes inclusivity and support for underrepresented groups, offering special consideration to:
- SC/ST Entrepreneurs: Enterprises owned or led by individuals from Scheduled Castes (SC) or Scheduled Tribes (ST).
- Women-Led Businesses: Businesses with women entrepreneurs in leadership roles.
- North Eastern Region Enterprises: Businesses based in any of the North Eastern states of India.
- Aspirational Districts: Enterprises operating in districts identified as aspirational by the government.
- Entrepreneurs with Disabilities: Businesses owned or run by persons with disabilities receive additional attention.
These criteria guarantee that the scheme supports a diverse range of businesses while encouraging inclusive growth and regional development.
How to Apply for the PMS Scheme
Follow these simple steps to apply for the PMS Scheme and access its benefits:
1. Apply Online
- Visit the official MSME portal: https://my.msme.gov.in/MyMsme/Reg/COM_Matu.aspx
- Make sure to have a valid Udyam Registration Certificate before applying.
- Fill out the required details and submit your application online to avail of the scheme’s benefits.
2. Contact State-Level MSME Development and Facilitation Offices (MSME-DFOs)
- Reach out to the MSME-DFO in your state for guidance and assistance with your application.
- You can find the contact list of these offices, along with phone numbers, at:
https://dcmsme.gov.in/Contact_of_Field_Offices.aspx
3. Apply for e-Commerce Support
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For assistance related to e-commerce, connect with NSIC (National Small Industries Corporation):
- Visit their website: https://www.nsic.co.in
- Alternatively, apply for e-commerce support through MSME Mart:
https://www.msmemart.com/membership
4. Access Detailed Guidelines
- For a comprehensive understanding of the PMS Scheme, refer to the official scheme guidelines available at:
https://dcmsme.gov.in/CLCS_TUS_Scheme/PMS/Scheme_Guidelines.aspx
These steps assure a smooth application process, making it easier for MSMEs to access the scheme’s benefits.
Once your PMS Scheme is approved, managing your finances becomes important to make the most of PMS benefits. This is where Suvit steps in to support MSMEs with accounting and financial management solutions.
By leveraging initiatives like the PMS Scheme and continuously adopting modern tools and techniques, MSMEs can unlock immense growth opportunities. As industry players like us (Suvit) explore these topics and challenges, we aim to create solutions that help businesses thrive in an ever-evolving marketplace.
Why don't you try Suvit for free and see all features by yourself?
Also, you can’t miss this! Pls read: Vyapar and Suvit Unite: Why This Partnership Matters for MSMEs
